STV Edinburgh is a city television station for Edinburgh which went on-air on 12 January 2015, broadcasting to a potential audience of one million viewers in the east of Scotland on Freeview channel 23, Sky channel 117 and Virgin channel 159. The channel is also available to watch live online via the STV Player.
STV Edinburgh launched on 12 January 2015 at 1900 with its flagship programme, The Fountainbridge Show.
STV claimed the station's launch night reached approximately 166,000 viewers in Edinburgh and the east. The audience peaked during the The Fountainbridge Show with around 48,000 viewers.
In addition, the new channel was streamed live 2,000 times on the STV Player with hundreds of catch-up views. STV Edinburgh interacted throughout the day via social media with over 4,000 interactions on Twitter and Facebook and over 1,000 entries to the station's on-air competition.
A survey conducted by ScotPulse on launch night showed over half (54%) of those that tuned in would recommend it to friends and family, and three out of four viewers (76%) said they will watch again in the future.
Bobby Hain, director of channels at STV, said: “The launch night of STV Edinburgh delivered an audience that was in line with the first night of STV Glasgow in June 2014, which is an extremely encouraging start as the channel's reach is a potential audience of one million compared to two million in Glasgow and the west.
- 'STV Edinburgh launch night', STV press release, 13 January 2015.